CONTENTS

TECHNICAL SCIENCES

Larin V.P. METHODOLOGICAL PRINCIPLES OF DESIGN TECHNOLOGICAL SYSTEMS 8-14

ENGINEERING AND TECHNOLOGY

Vasilyev P.F., Kobylin V.P., Davydov G.I., Nesterov A.S., Khoyutanov A.M. SURFACE EARTHING COAXIAL CONSTRUCTION FOR EARTHING OF MOBILE ELECTRICAL INSTALLATIONS 15-19

Berdichevskiy E.G. THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES TO FIND SOLUTIOS IN THE DESING AND ARTISTIC CREATIVITY 20-26

MECHANICS. WATER SUPPLY

Butko D.A., Lysov V.A., Nechaeva L.I. REMOVAL OF SLUDGE FROM SEDIMENTATION TANKS WITH HORIZONTAL FLOW 27-35

MECHANICS AND MATHEMATICAL MODELING

Beskopylnyi A.N., Lyapin A.A. ABOUT THE IDENTIFICATION OF LAYERED CONSTRUCTIONS PROPERTIES 36-45

CHEMICAL

Ivanova I.K., Semenov M.E., Koryakina V.V., Rozhin I.I. THE EQUILIBRIUM CONDITIONS OF THE NATURAL GAS HYDRATE FORMATION IN DIFFERENT SYSTEMS 46-51

TELECOMMUNICATIONS

Petrov N.V. METHOD OF DATA CACHING IN TELECOMMUNICATIONS RESOURCES CONTROL SYSTEMS 52-58

BIOLOGY AND ECOLOGY

Altyntsev A.V., Tuganaev V.V. BRIEF ECOLOGICAL CHARACTERISTICS OF THREE UDMURT NATURAL AND CULT OBJECTS IN THE NEIGHBOURHOOD OF KUZEBAEVO VILLAGE (THE UDMURT REPUBLIC) 59-66

MEDICINE

Mikhaylova S.V., Vlasova K.A., Sidorova T.V., Polyakovа T.A. STUDENTS’ PHYSICAL PREPAREDNESS ASSESSMENT 67-74

GENETICS

Romanov D.V., Kirov I.V., Razumova O.V., Khrustaleva L.I. PHYSICAL MAPPING OF PROTEIN-CODING GENES ON ONION CHROMOSOMES (ALLIUM CEPA L.) 75-79

ECONOMICS, WORLD ECONOMY, MACROECONOMIC

Zueva O.A., Gorovoy A.A. INTEGRATED APPROACH TO RESEARCH OF ESSENCE AND THE ASSESSMENT OF INNOVATIVE POTENTIAL 80-86

ADVERTISING AND MARKETING INNOVATIONS

Ponomarev V.G., Moiseeva O.A., Saunina A.I. USING «OPINION LEADERS’» BLOGS AS ADVERTISING AND MARKETING INNOVATION (ON THE EXAMPLE OF THE BEAUTY INDUSTRY) 87-105

MANAGEMENT

Selyanskaya G.N., Stukalova I.B. STRATEGIC MANAGEMENT OF REGIONAL DEVELOPMENT OF DISTRIBUTED UNIVERSITY 106-119

MANAGEMENT AND TECHNOLOGIES OF ADMINISTRATION

Issayeva Z.A., Trapitsyn S.Y. CONTEMPORARY PARADIGMS AND TECHNOLOGIES OF ADMINISTRATION OF UNIVERSITIES BASED ON THE THEORY AND PRACTICE OF MANAGEMENT 120-136

SOCIAL & HUMAN SCIENCES

Yusupalieva D.K. THE ROLE OF TELEVISION IN ENSURING THE OPENNESS AND TRANSPARENCY OF THE DEMOCRATIC DEVELOPMENT OF UZBEKISTAN 137-141

РOLITICAL SOCIOLOGY

Vinogradova N.S., Moiseeva O.A. FEATURES OF PERCEPTION OF E-GOVERNMENT IN THE RUSSIAN PRINT MEDIA (STUDY PERIOD, 2010-15) 142-165

PSYCHOLOGY

Maksimenko Zh.A., Aysina R.M., Shagurova A.A. TECHNOLOGIES OF VIRTUAL REALITY AS A TOOL TO CREATE CONSTRUCTIVE BEHAVIORAL SCENARIOS IN PEOPLE WITH DISABILITIES 166-175

SOCIOLOGY

Rodionova M.E. THE CONCEPT OF THE DEVELOPMENT OF INTERNATIONAL SCIENTIFIC COOPERATION AT THE UNIVERSITY SPHERE 176-184

PHILOSOPHY

Gazgireeva L.H., Burnyasheva L.A. SPIRITUAL AND MORAL FORMATION OF THE MODERN PERSONALITY IN THE CONTEXT OF SOCIAL AND PHILOSOPHICAL RESEARCHES 185-200

PEDAGOGY

Vinokurova N.F., Glebova O.V., Vinokurov A.A., Shevchenko I.A. CULTURE MANAGEMENT: METHODOLOGY AND EDUCATIONAL PRACTICE 201-207